For example, if a client needs to be using cuticle oil religiously, make the recommendation that she take one home with her today and share that the safflower oil in the product will penetrate the nail plate and allow her nail coating to stay flexible, and last longer. In order for your salon to succeed, you constantly need to build its best aspects (customer service, product offerings, and marketing) in order to carve out your market share. Raise Your Prices. var switchTo5x=true; So we’re going to impart this knowledge to even the most anti-retail readers we have, because nail salon retail is a massively untapped resource that you deserve to have working in your favor. In order to make more money, you need to sell add-on services that can increase your bottom-line profits in as little as two minutes time. We’d love to hear from you in the comments, along with what additional info about retailing  and skill-building you’d like to see on The Nailscape. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. It is much easier for nail salons and mobile nail salons to increase their revenues by diversifying as against increasing the scope of their market. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. Salon retail is a hot topic. Nails: @matros. Good time management is essential to keeping your salon running smoothly and ensuring your customers remain satisfied. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES Avoid giving away items you retail as gifts. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. Once you’ve narrowed in on the category your client needs; color, moisture, treatment, etc, offer them two to three options in that category and relate the features and benefits of the product back to their personal life. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. There is no room for fake in this equation. Sales takes practice. In a small service business, such as nails, repeat clients are your bread and butter. stLight.options({"publisher":"wp.a709caa0-8ae0-46c8-bc81-0c87bb18cddb"});var st_type="wordpress4.3"; THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, The annual round up of Black Friday deals is live, @rachel.messick is absolutely killing the nail gam, Smile! (Statista) #2. Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? Concentrate on mastering what works for you before adding superfluous items. It’s your most obvious option, but likely one of the hardest to do. But unless your prices keep pace with your costs, your growing experience, and inflation, you’re going to be losing financial ground. Trust us, there is nothing more personal than holding someone’s bare foot, assessing their skin and nails, and making a product recommendation to correct a condition or maintain a result. That’s what turns a product suggestion into “being sold.”. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. There is no topic people like to talk about more than themselves. 1. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. On the other side of the coin, some have had a hard time getting clients to purchase from the salon over the drug store, and have abandoned their retail programs entirely. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. 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